OUR VIEW oN THE NEW CONSUMER REALITY

The traditional “mass marketing” approach of casting a wide net to capture as many customers as possible and then remarket them with a RFM solution to turn consistent profits no longer works. Costs have exploded and audiences are more sophisticated than ever. Direct marketing isn't guesswork. It's testable, repeatable and quantifiable.

To help our client's move the needle, Brilliant Communications projects incorporate the right media mix, timing, relevance and delivery. We're your partner every step of the way.

ENGAGEMENT

With appropriate design and motivational content

DISTRIBUTION

Through the channel(s) that will drive the most ROI

PERSONALIZATION

With smart segmentation and variable data points

ACTIVATION

Every campaign includes a call to action regardless of channel

MEASURE

Key Performance Indictors guide future marketing decisions